diff --git a/apps/app/src/api/ads.rs b/apps/app/src/api/ads.rs
index 40d00ce76..7dbcb4455 100644
--- a/apps/app/src/api/ads.rs
+++ b/apps/app/src/api/ads.rs
@@ -25,7 +25,11 @@ pub fn init<R: Runtime>() -> TauriPlugin<R> {
                 malicious_origins: HashSet::new(),
             }));
 
-            // We refresh the ads window every 5 minutes for performance
+            // We refresh the ads window every 5 minutes to mitigate memory leak issues.
+            // While this loop doesn't include explicit checks to see if the window is still
+            // visible when we refresh, the Aditude wrapper will not make any ad requests
+            // unless Chromium reports the page as visible. The refresh does not reset the
+            // visibility state.
             let app = app.clone();
             tauri::async_runtime::spawn(async move {
                 loop {
@@ -92,14 +96,21 @@ pub async fn init_ads_window<R: Runtime>(
     }
 
     if let Ok((position, size)) = get_webview_position(&app, dpr) {
-        if let Some(webview) = app.webviews().get("ads-window") {
+        let webview = if let Some(webview) = app.webviews().get("ads-window") {
+            // set both the `hide`/`show` state and `position`,
+            // to ensure that the webview is actually shown/hidden
             if state.shown {
-                let _ = webview.set_position(position);
-                let _ = webview.set_size(size);
+                webview.show().ok();
+                webview.set_position(position).ok();
+                webview.set_size(size).ok();
             } else {
-                let _ =
-                    webview.set_position(PhysicalPosition::new(-1000, -1000));
+                webview.hide().ok();
+                webview
+                    .set_position(PhysicalPosition::new(-1000, -1000))
+                    .ok();
             }
+
+            Some(webview.clone())
         } else if let Some(window) = app.get_window("main") {
             let webview = window.add_child(
                 tauri::webview::WebviewBuilder::new(
@@ -109,10 +120,16 @@ pub async fn init_ads_window<R: Runtime>(
                     ),
                 )
                 .initialization_script_for_all_frames(include_str!("ads-init.js"))
+                // We use a standard Chrome user agent for compatibility with our ad provider,
+                // since Tauri is not recognized by ad providers by default.
+                // Aditude has separately informed SSPs and IVT vendors that this traffic
+                // originates from a desktop app.
                 .user_agent("Mozilla/5.0 (Windows NT 10.0; Win64; x64) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/128.0.0.0 Safari/537.36")
                 .zoom_hotkeys_enabled(false)
                 .transparent(true)
                 .on_new_window(|_, _| tauri::webview::NewWindowResponse::Deny),
+                // set both the `hide`/`show` state and `position`,
+                // to ensure that the webview is actually shown/hidden
                 if state.shown {
                     position
                 } else {
@@ -121,6 +138,12 @@ pub async fn init_ads_window<R: Runtime>(
                 size,
             )?;
 
+            if state.shown {
+                webview.show().ok();
+            } else {
+                webview.hide().ok();
+            }
+
             webview.with_webview(#[allow(unused_variables)] |webview2| {
                 #[cfg(windows)]
                 {
@@ -137,7 +160,67 @@ pub async fn init_ads_window<R: Runtime>(
                     unsafe { webview2_8.SetIsMuted(true) }.ok();
                 }
             })?;
-        }
+
+            Some(webview)
+        } else {
+            None
+        };
+
+        let Some(webview) = webview.clone() else {
+            return Ok(());
+        };
+
+        // tauri::async_runtime::spawn(async move {
+        //     loop {
+        //         webview.with_webview(|wv| {
+        //             #[cfg(windows)]
+        //             {
+        //                 use webview2_com::ExecuteScriptCompletedHandler;
+
+        //                 let core_webview2 = unsafe {
+        //                     webview.controller().CoreWebView2().unwrap()
+        //                 };
+
+        //                 let handler = ExecuteScriptCompletedHandler::create(Box::new(
+        //                     move |hr: windows_core::Result<()>, result: String| {
+        //                         if hr.is_ok() {
+        //                             let hidden: bool = serde_json::from_str(&result).unwrap_or(true);
+        //                             tracing::error!("!! ads wv hidden? {}", hidden);
+        //                         }
+        //                         Ok(())
+        //                     },
+        //                 ) as Box<_>);
+
+        //                 unsafe {
+        //                     let _ = core_webview2.ExecuteScript(
+        //                         windows_core::w!("document.hidden"),
+        //                         &handler,
+        //                     );
+        //                 }
+        //             }
+
+        //             #[cfg(not(windows))]
+        //             {
+        //                 use webkit2gtk::WebViewExt;
+
+        //                 wv.inner().evaluate_javascript(
+        //                     "document.hidden",
+        //                     None,
+        //                     None,
+        //                     None::<&webkit2gtk::gio::Cancellable>,
+        //                     |result| {
+        //                         use javascriptcore::ValueExt;
+
+        //                         let hidden = result.map(|v| v.to_boolean());
+        //                         tracing::error!("!! ads wv hidden? {hidden:?}");
+        //                     },
+        //                 );
+        //             }
+        //         });
+
+        //         tokio::time::sleep(tokio::time::Duration::from_secs(1)).await;
+        //     }
+        // });
     }
 
     Ok(())
@@ -161,8 +244,11 @@ pub async fn show_ads_window<R: Runtime>(
 
         if state.shown {
             let (position, size) = get_webview_position(&app, dpr)?;
-            let _ = webview.set_size(size);
-            let _ = webview.set_position(position);
+            // set both the `hide`/`show` state and `position`,
+            // to ensure that the webview is actually shown/hidden
+            webview.set_size(size).ok();
+            webview.set_position(position).ok();
+            webview.show().ok();
         }
     }
 
@@ -184,7 +270,12 @@ pub async fn hide_ads_window<R: Runtime>(
             state.modal_shown = true;
         }
 
-        let _ = webview.set_position(PhysicalPosition::new(-1000, -1000));
+        // set both the `hide`/`show` state and `position`,
+        // to ensure that the webview is actually shown/hidden
+        webview
+            .set_position(PhysicalPosition::new(-1000, -1000))
+            .ok();
+        webview.hide().ok();
     }
 
     Ok(())